Why Shopify Invested $100m in Klaviyo + Full Klaviyo Review
The eCommerce giant, Shopify is taking its partnership with Klaviyo to the next level with a $100 million investment in the email marketing startup. Klaviyo is also set to become a recommended email solution for Shopify Plus merchants. Here’s how Klaviyo CEO Andrew Bialecki described the deal: “The big analogy was like, ‘We’re dating, and