It is interesting to note that the four Ps of marketing (product, placement, price, and promotion) are considered of equal importance, yet much less emphasis is placed on creating strategies to use price as a tool for conversion. Typically, you will be advised to research price tolerance in order to “price competitively,” and “make prices attractive”

The eCommerce giant, Shopify is taking its partnership with Klaviyo to the next level with a $100 million investment in the email marketing startup. Klaviyo is also set to become a recommended email solution for Shopify Plus merchants. Here’s how Klaviyo CEO Andrew Bialecki described the deal: “The big analogy was like, ‘We’re dating, and

We recently launched new dashboards for all SaleHoo members to make your experience on SaleHoo faster and easier! In a hurry? Watch the 1 minute video for the full low-down:     New Inbox Design We have also given your inbox a makeover so that it’s easier for you to keep in touch with SaleHoo

Wholesale prices are not something most online retail store owners are familiar with, because manufacturers and distributors are typically the only ones to offer them. As a dropshipper, you’re likely more familiar with the retail environment, but there’s no ban on wholesaling. It’s simply selling many items instead of one, and you don’t even have to make

Police and detectives using surveillance cameras to bust the bad guys is a fairly common scene on TV and in the movies — but plenty of people use surveillance or security cameras to keep their homes, families and businesses safe and secure in real life, too. Security cameras help you keep a watchful eye over your business when you are not around.