January 2024

Keeping ahead of the pack is a full-time business, and that’s true now more than ever in the online selling business. The competition is fierce, mainly because it’s so easy to start an online store. It also doesn’t hurt that technological innovations are making it easier for consumers to buy online and keeping online sellers

Successful branding is the Holy Grail for all marketing professionals and business owners. Good branding means awareness, and with awareness comes recall. When people can remember your brand (in a positive light, of course), you are more likely to profit than if you were selling a less-recognizable product or service, even if it’s the same

In the recent years there has been a constant debate over which is the better choice: cloth diapers or disposable diapers? Ultimately the decision is yours. But you might be surprised to find out that, with all the hype of being eco-friendly or going organic, many (rather, the majority of) parents still opt for disposable diapers! Why? Disposable

Holiday shopping season is here, and if you plan to use your website to bring in new business, now’s the time to get serious. In 2016, ecommerce is expected to break new ground. According to PwC’s 2016 Holiday Outlook report, while overall holiday spending may increase by 10% compared to 2015, online buying in particular is expected