January 2024

If I asked you who wears tactical military gear, what would your answer be? Most people immediately jump to members of the Army, Navy or Air Force. But what a lot of people don’t realize is that there is a huge recreational military tactical gear market, including military hiking day packs. I discovered this because

It is interesting to note that the four Ps of marketing (product, placement, price, and promotion) are considered of equal importance, yet much less emphasis is placed on creating strategies to use price as a tool for conversion. Typically, you will be advised to research price tolerance in order to “price competitively,” and “make prices attractive”

The eCommerce giant, Shopify is taking its partnership with Klaviyo to the next level with a $100 million investment in the email marketing startup. Klaviyo is also set to become a recommended email solution for Shopify Plus merchants. Here’s how Klaviyo CEO Andrew Bialecki described the deal: “The big analogy was like, ‘We’re dating, and

We recently launched new dashboards for all SaleHoo members to make your experience on SaleHoo faster and easier! In a hurry? Watch the 1 minute video for the full low-down:     New Inbox Design We have also given your inbox a makeover so that it’s easier for you to keep in touch with SaleHoo

Wholesale prices are not something most online retail store owners are familiar with, because manufacturers and distributors are typically the only ones to offer them. As a dropshipper, you’re likely more familiar with the retail environment, but there’s no ban on wholesaling. It’s simply selling many items instead of one, and you don’t even have to make