January 2024

It’s common knowledge that social networking is an excellent way to promote e-commerce. Knowing why it works so well, however, is not so common. Most people would presume it’s because there are so many users on these sites that it’s inevitably going to improve exposure. The truth is seldom so forthright. We don’t really know

Things are changing in the online payment industry, and changing fast. The competition for a bigger slice of the market is encouraging start-ups to join the fray and challenge the corporate giants on their own turf. Will the Davids of online payment service beat the Goliaths through sheer flexibility and willingness to take a cut in commissions?

We’ve always emphasized the importance of keeping your customers happy, because this will not only mean they’re more likely to show loyalty and refer their friends and family to you, but it also means you get brownie points from eBay or Amazon (if you are selling in those marketplaces). Good reviews also help you rank better in

The e-commerce market is so big that many people figure they can get a small slice of the pie, or else get swallowed by the competition. Start-ups come and go, and that’s basically because many had a “50 percent” attitude toward their online stores. They didn’t do what was needed to make it a success. That’s

Ever-improving technology gives anyone the ability to share, well, just about anything! Social media has been used constantly as a tool for marketing, keeping in touch with friends and family, or just simply sharing whatever happened to your day. In some countries, snapping a “selfie” or “groupie” is just a normal way to start a day.